Investors preparing for the next stock-market downturn do not necessarily need to abandon equities. A more measured approach is to diversify across defensive strategies, dividend growers, undervalued companies and short-term government debt while maintaining a long-term investment plan.
Five exchange-traded funds illustrate how investors can position their portfolios for different market conditions.
The iShares MSCI USA Minimum Volatility Factor ETF (USMV) selects U.S. stocks through a portfolio-optimization process designed to reduce overall volatility. It can help moderate portfolio swings, although it still holds equities and can lose value during a broad sell-off.
The Vanguard Dividend Appreciation ETF (VIG) focuses on companies with a history of increasing dividends. Businesses that consistently grow payouts may have resilient cash flows, but dividend records do not guarantee future distributions or protect share prices from declines.
For investors seeking exposure beyond large-cap stocks, the Avantis U.S. Small Cap Value ETF (AVUV) targets smaller companies with value characteristics and an emphasis on profitability. Smaller businesses can offer attractive long-term opportunities, but they may be more vulnerable to tighter credit conditions and economic slowdowns.

The iShares 0–3 Month Treasury Bond ETF (SGOV) takes a different approach by investing in very short-term U.S. Treasury securities. Its short duration limits sensitivity to changes in interest rates compared with longer-maturity bonds. However, returns change as Treasury-bill yields reset, and investors outside the United States also face currency risk.
Finally, the Vanguard Total Stock Market ETF (VTI) provides broad exposure to the U.S. equity market. Rather than trying to predict the exact market bottom, investors can use a diversified core holding and regular contributions to maintain their long-term strategy through periods of volatility.
The five funds serve different purposes; they are not interchangeable and do not eliminate bear-market risk. USMV and VIG tilt toward defensive equity characteristics, AVUV adds small-cap value exposure, SGOV provides short-term Treasury exposure, and VTI offers broad-market participation.
For European retail investors, access to U.S.-listed ETFs may be restricted by applicable product-disclosure rules. European-listed UCITS alternatives may be more practical, but their benchmarks, costs, holdings and risks should be checked individually.
The central lesson is to build a portfolio around diversification and time horizon, rather than attempting to predict the next market crash. Defensive allocations may soften some shocks, but no ETF guarantees protection or positive returns.
Sources
- Yahoo Finance / The Motley Fool — 5 ETFs I’m Buying and Holding Through the Next Bear Market and Beyond
- iShares — iShares MSCI USA Minimum Volatility Factor ETF (USMV)
- Vanguard — Dividend Appreciation ETF (VIG)
- Avantis Investors — Avantis U.S. Small Cap Value ETF (AVUV)
- iShares — 0–3 Month Treasury Bond ETF (SGOV)
- Vanguard — Total Stock Market ETF (VTI)







